Content Marketing: The Good, the Bad and the Ugly

Content Marketing: The Good the Bad and the Ugly

Content marketing strategies are a hot topic these days. Some companies are good content marketers, some are bad, and some are just plain ugly.


  • Give it the same title as that of your blog post title.
  • All SEO Rules of writing an attractive title applies to video blogs as well
  • Keep your video title length short – at most 60-70 characters
  • Add at least a 100 word description for each of your videos
  • Leave a link to your blog post under the video description
  • Add no more than 10 short phrased and related tags
  • The Purpose of your video should be, to grab the attention of your visitors, eventually bringing them to your blog.
  • Always interlink your videos by adding anchor tags in youTube.
  • Always leave one question unanswered in your videos so that the viewer may be forced to search for it at your blog.

Read the full article by Carolyn Edgecomb