How can small sites become popular?




How can small sites become popular with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum. Tuning on-site content receives the lion’s share of attention from most SEO blogs because it is important. But small business owners have a bigger problem: A total lack of consistent onsite SEO content creation process.Identify DemandEvery website page should be positioned to catch existing demand as SEO (generally) doesn’t create demand. This means using keyword research to see how end users search in various categories. When a small business is just starting, it’s important to pick keywords that are easy to rank on until you see some results. Google AdWords will show the competition level in their free keyword tool, as will many other tools. The beginner should pick a keyword with no more than 300 searches per month (critical: Use Exact match) and is marked as “Low” competition by Google. Also pick keywords on which the business has something valuable to share because it is important that these visitors stay onsite once they land.

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