5 Secrets to Researching SEO Keywords Like a Pro

Do you want to know 5 Secrets to Researching SEO Keywords? Wondering how to even begin keyword research for SEO? The first step is to learn how to approach the matter. From leveraging search intent to determining relevancy, SEO keyword research becomes a lot easier (and more successful) when using our effective and prove techniques. Does that mean that you, as a small business, should just give up and not compete? Absolutely not! There are dozens of ways you can use to get the attention your product deserves without breaking the bank. Self-interest is one of the strongest motivators behind customer purchases. People want to see themselves in your products, not you. Intel managed to create a campaign where people didn’t care what Intel actually did – which was creating second-generation core processors; they just saw the results. And the results were all about them.

As you can see from the ideas above, creativity is really the name of the game when it comes to small business marketing. You don’t need a big bank account for an idea to go viral or for creating an outstanding promotion. You just need a unique idea. That’s where Mountain Brook Websites can help you reach your business and personal goals.

How can small sites become popular?




How can small sites become popular with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum. Tuning on-site content receives the lion’s share of attention from most SEO blogs because it is important. But small business owners have a bigger problem: A total lack of consistent onsite SEO content creation process.Identify DemandEvery website page should be positioned to catch existing demand as SEO (generally) doesn’t create demand. This means using keyword research to see how end users search in various categories. When a small business is just starting, it’s important to pick keywords that are easy to rank on until you see some results. Google AdWords will show the competition level in their free keyword tool, as will many other tools. The beginner should pick a keyword with no more than 300 searches per month (critical: Use Exact match) and is marked as “Low” competition by Google. Also pick keywords on which the business has something valuable to share because it is important that these visitors stay onsite once they land.

Stephen King Shares 6 Tips About Writing a Bestseller

 

Stephen King Shares 6 Tips About Writing a Bestseller:

1. The basics: forget plot, but remember the importance of ‘situation’

I won’t try to convince you that I’ve never plotted any more than I’d try to convince you that I’ve never told a lie, but I do both as infrequently as possible. I distrust plot for two reasons: first, because our lives are largely plotless, even when you add in all our reasonable precautions and careful planning; and second, because I believe plotting and the spontaneity of real creation aren’t compatible. A strong enough situation renders the whole question of plot moot. The most interesting situations can usually be expressed as a What-if question: What if vampires invaded a small New England village? (Salem’s Lot). What if a young mother and her son became trapped in their stalled car by a rabid dog? (Cujo). These were situations which occurred to me – while showering, while driving, while taking my daily walk – and which I eventually turned into books. In no case were they plotted, not even to the extent of a single note jotted on a single piece of scrap paper.

2. Similes and metaphors – the rights, the wrongs

When a simile or metaphor doesn’t work, the results are sometimes funny and sometimes embarrassing. Recently, I read this sentence in a forthcoming novel I prefer not to name: ‘He sat stolidly beside the corpse, waiting for the medical examiner as patiently as a man waiting for a turkey sandwich.’ If there is a clarifying connection here, I wasn’t able to make it. My all-time favourite similes come from the hard-boiled-detective fiction of the 40s and 50s, and the literary descendants of the dime-dreadful writers. These favourites include ‘It was darker than a carload of assholes’ (George V Higgins) and ‘I lit a cigarette [that] tasted like a plumber’s handkerchief’ (Raymond Chandler).

3. Dialogue: talk is ‘sneaky’

It’s dialogue that gives your cast their voices, and is crucial in defining their characters – only what people do tells us more about what they’re like, and talk is sneaky: what people say often conveys their character to others in ways of which they – the speakers – are completely unaware. Well-crafted dialogue will indicate if a character is smart or dumb, honest or dishonest, amusing or an old sobersides. Good dialogue, such as that written by George V Higgins, Peter Straub or Graham Greene, is a delight to read; bad dialogue is deadly.

4. Characters: nobody is the ‘bad-guy’

The job boils down to two things: paying attention to how the real people around you behave and then telling the truth about what you see. It’s also important to remember that no one is ‘the bad guy’ or ‘the best friend’ or ‘the whore with a heart of gold’ in real life; in real life we each of us regard ourselves as the main character, the protagonist, the big cheese; the camera is on us , baby. If you can bring this attitude into your fiction, you may not find it easier to create brilliant characters, but it will be harder for you to create the sort of one-dimensional dopes that populate so much pop fiction.

5. Pace: fast is not always best

Pace is the speed at which your narrative unfolds. There is a kind of unspoken (hence undefended and unexamined) belief in publishing circles that the most commercially successful stories and novels are fast-paced. Like so many unexamined beliefs in the publishing business, this idea is largely bullshit… which is why, when books like Umberto Eco’s The Name of the Rose suddenly break out of the pack and climb the bestseller lists, publishers and editors are astonished. I suspect that most of them ascribe these books’ unexpected success to unpredictable and deplorable lapses into good taste on the part of the reading public. I believe each story should be allowed to unfold at its own pace, and that pace is not always double time. Nevertheless, you need to beware – if you slow the pace down too much, even the most patient reader is apt to grow restive.

6. Do the research, but don’t overdo it for the reader.

You may be entranced with what you’re learning about flesh-eating bacteria, the sewer system of New York, or the IQ potential of Collie pups, but your readers are probably going to care a lot more about your characters and your story. Exceptions to the rule? Sure, aren’t there always? There have been very successful writers – Arthur Hailey and James Michener are the first ones that come to my mind – whose novels rely heavily on fact and research. Other popular writers, such as Tom Clancy and Patricia Cornwell, are more story-oriented, but still deliver large dollops of factual information along with the melodrama. I sometimes think that these writers appeal to a large segment of the reading population who feel that fiction is somehow immoral, a low taste which can only be justified by saying, ‘Well, ahem, yes, I do read [fill in author’s name here], but only on airplanes and in hotel rooms that don’t have CNN; also, I learned a great deal about [fill in appropriate subject here].

© 2000 Stephen King

Bird by Bird by Anne Lamott

“Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he’d had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother’s shoulder, and said, ‘Bird by bird, buddy. Just take it bird by bird.'”

Great writing advice, funny, cynical, entertaining, Bird by Bird provides amazing insights into writing and human nature.

Are Links Losing Value in Google’s Ranking Algorithms

Are Links Losing Value in Google’s Ranking Algorithms? There are some great arguments to be made on both sides of the question of whether links are losing value in Google’s algorithm. In some ways, it seems that they are — and in some, they’re more valuable than ever. In today’s Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today’s waters

How To Fix Canonicalization Issues

Search engine optimization (SEO), and URL canonicalization deals with web content that has more than one possible URL. Having multiple URLs for the same web content can cause problems for search engines – specifically in determining which URL should be shown in search results.

For example:

All of these URLs point to the homepage of Wikipedia, but a search engine will only consider one of them as the canonical form of the URL. For SEOs, canonicalization refers to individual web pages that can be loaded from multiple URLs. This is a problem because when multiple pages have the same content but different URLs, links that are intended to go to the same page get split up among multiple URLs. This means that the popularity of the pages gets split up. Unfortunately for web developers, this happens far too often because the default settings for web servers create this problem.

Inspiring Authors

Top Ten Quotes from Recognized Experts

1.   A blank piece of paper is God’s way of telling us how hard it is to be God. – Sidney Sheldon

2.  If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write. Somerset Maugham

3. To produce a mighty book, you must choose a mighty theme. – Herman Melville

4. Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil—but there is no way around them. – Isaac Asimov

5. Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as writer. – Ray Bradbury

6. Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer. – Barbara Kingsolver

7. I went for years not finishing anything. Because, of course, when you finish something you can be judged. Erica Jong

8. Get it down. Take chances. It may be bad, but it’s the only way you can do anything really good. – William Faulkner

9. You learn by writing short stories. Keep writing short stories. The money’s in novels, but writing short stories keeps your writing lean and pointed. Larry Niven

10. No one can write decently who is distrustful of the reader’s intelligence or whose attitude is patronizing. E. B. White

Should You Monetize Your Blog?

Should you monetize your blog? Are you ready to make money online and monetize your blog? Then you’ll definitely want to check out this video before you do! Mama Mary from The Mama Mary Show, Theresa from Rock on Mommies, and Stephanie from Ooph have joined forces with The SITS Girls to talk about what’s OK when it comes to making money online. Does monetizing = selling out on your blog? Are there certain blogs that just should not monetize? Do you find it irritating when a blog that you love suddenly starts to try to sell you a product or a book? In the end, you will know when the time is right to start monetizing. Don’t be in a hurry, or feel pressured to do it too soon; just enjoy blogging for a while, creating content, building your community.

 

SEO Expert Andrew Wroblewski on Brian Tracy Show

 

SEO Expert Andrew Wroblewski on Brian Tracy Show.

Watch the full length interview of Rochester NY SEO Expert Andrew Wroblewski by world famous author, goal setting guru and speaker Brian Tracy. In this interview, Wroblewski gives insight to how his company: YourProfitWeb has helped clients achieve over 50,000 front page rankings for their websites in the real Google, Yahoo and Bing search engines in the last few years. YourProfitWeb has helped numerous companies in their Panda recovery and Penguin recovery penalties. Their specialty has been not just in helping businesses rank their websites, but to achieve a dominant presence on the front page by occupying multiple spots.

 

Facebook Marketing and Ads Tactics

Facebook Marketing and Ads Tactics are constantly changing. Amy Porterfield is a Facebook Marketing expert. She provides some amazing tips on how to maximize your return from Facebook ads. She discusses Graph Search, Power Editor and her top FB Ads Tactics. Amy writes in her latest blog: “Facebook’s organic reach has drastically declined. That’s a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It’s really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can’t increase your your reach if you don’t increase your engagement. It’s maddening!”

For more information about Amy Porterfield, visit her website: AmyPorterfield.com